When it comes to maintaining a reputation as one of the most elite cheerleading programs in the world, success doesn’t just happen on the competition floor—it’s built behind the scenes. This summer, Cheer Athletics brought coaches, staff, and leaders from all locations together in Plano, Texas, for CAT-U, an immersive training event designed to unite the entire organization, sharpen skills, and strengthen the culture that defines “Best of the Best.”
The event combined leadership development, skill training, and team-building, ensuring every member of the Cheer Athletics family walked away more prepared, more connected, and more inspired than ever before.
Why CAT-U Matters
Cheer Athletics has grown into a nationwide network of championship-winning programs, but with that growth comes the responsibility to keep every location aligned in standards, philosophy, and passion. CAT-U serves as the annual touchpoint to:
- Align all locations with organizational values and expectations
- Equip staff with new tools, drills, and strategies
- Foster relationships between locations
- Inspire continued professional growth
Nicole Graham, Co-Owner of CA Brands LLC, shared:
“It was incredible to see all of our locations together, growing and learning side-by-side. From leadership sessions to breakout training for different levels, and even fun team-building games, CAT-U was designed to bring us together. Our goal is to grow as individuals and as a company while upholding the ‘Best of the Best’ standard that defines Cheer Athletics.”
A Weekend of Impactful Training
CAT-U wasn’t just about theory—it was about actionable learning that coaches could bring back to their gyms immediately. The schedule included:
Leadership and Culture Development
Sessions focused on building stronger leaders at every level of the organization. Discussions covered communication skills, effective team management, and reinforcing the positive, athlete-first culture that Cheer Athletics is known for.
Level-Specific Breakout Sessions
Coaches participated in small-group workshops based on the levels they coach most often. This allowed for detailed, technical training, ensuring every team benefits from the same top-tier skill development across the country.
Special Guest Presentation
Cheer Athletics welcomed Jimbo, Camp Director with Nash Camp, as a featured presenter. His insight on tumbling technique and coaching philosophy left a lasting impression.
“Getting the opportunity to present and collaborate with a world-class program like Cheer Athletics was truly an honor. From the moment I stepped in, I felt welcomed and valued, not just as a presenter, but as someone contributing to a larger vision. Sharing the knowledge I’ve gathered over the years with such engaged and eager coaches was incredibly rewarding. What stood out most to me was the genuine hunger to grow, even among a staff already operating at such a high level. It speaks volumes that a program with so much success is still deeply committed to learning and pushing the standard even higher. The experience left me both inspired and grateful.”
Team-Building and Connection
CAT-U also gave staff a chance to connect outside the gym. Team-building activities and games helped strengthen bonds between coaches from different cities—connections that will last long after the weekend is over.
The Bigger Picture: Why Staff Development Matters
By investing in continued education for its staff, Cheer Athletics ensures that athletes receive the highest level of coaching and mentorship possible. This consistency across locations helps:
- Protect the athlete experience – Every Cheer Athletics athlete, regardless of location, receives the same high standards of safety, skill progression, and encouragement.
- Maintain competitive excellence – By sharing best practices, locations can replicate successful strategies across the brand.
- Foster a culture of innovation – Coaches are encouraged to adapt, improve, and bring fresh ideas to their teams.
Find a Cheer Athletics Location Near You
With locations across the United States, Cheer Athletics offers a place for athletes of all ages and skill levels to grow. From beginner athletes to seasoned competitors, every program is backed by world-class coaching and a supportive community.
Find a Cheer Athletics location near you.
Learn from the Best of the Best
CAT-U is just one of the ways Cheer Athletics continues to lead the cheer industry. Through ongoing training, expert guest speakers, and a company-wide commitment to excellence, the “Best of the Best” standard isn’t just a slogan—it’s a daily practice.
Whether you’re an athlete looking for a new gym or a parent searching for a program that will teach life lessons as well as cheer skills, Cheer Athletics is where potential meets opportunity.
You Belong Here
The energy, passion, and connection at CAT-U are a reminder of why Cheer Athletics stands out. The weekend in Plano showcased not just talent, but a shared commitment to making a difference in athletes’ lives. If you’re ready to be part of a program that values growth, teamwork, and excellence, we’re ready for you.
Check out our programs and join the Cheer Athletics family today.
